The consumers were looking forward to an announcement on the Dodge Hornet's price as the car's release date drew near. For this reason, they were

capable of ascertaining if the car fit inside their means. Consumers were incredibly excited and full of expectations for the products. It is clear from the excitement

around the pricing announcement that there is a great deal of interest in the Hornet and that it has the potential to draw buyers in the very competitive small car market.

Hornet customers. This became very clear when one considered how well the Hornet attracted clients. To be

sure they would be among the first owners of the car, the potential buyers were looking into the information on pricing and thinking about pre-purchasing the car before it was even on the market. Many said

they would like to buy the car. and a sizable number of those people.