Customers clearly show a lot of interest in the car as well anticipations toward it. This is so that the Dodge Hornet pre-order demand surpassed the anticipated levels. It

follows that customers clearly desire to buy the car. That there were so many pre-orders is a reflection of the

excitement and passion that surrounded the Hornet's introduction.

positionings made. Many people were keen to own the car that had been up for sale for a long time and to be

among the first to do so. As said by the, the manufacturer was had to increase production in order to handle the huge response that consumers had to the

industry of manufacture. Demand surged beyond first projections, which is the reasons behind this happening.