The manufacturer was able to create excitement for the impending arrival of the Dodge Hornet by providing a sneak peek of the production vehicle.

the production version of the car. As a result, the company was able to generate interest in the vehicle. It was

feasible to bring to life the cutting-edge technology, unique features, and alluring design of the car through the

use of drawings and photos for promotional purposes. To some extent, the teasers were in charge of the

creation of conjecture about the car's capabilities and performance. In this case,

in turn, stoked the feelings of excitement and expectation that existed prior to the teaser's release.