Using an early look at the Dodge Hornet's production model, the company created excitement for the car's impending debut.

the production version of the car. It was this that allowed the company to generate interest in the car. The

modern technology, unique features, and alluring look of the car might be brought to life by means of drawings

and photos used for advertising. In a sense, the teasers were in charge of

building of conjecture about the car's capabilities and performance. This is the case in

Nevertheless, stoked the already-existing flames of enthusiasm and expectation before the teasers were released.